Music Marketing

 My group and I were assigned to research a genre (style) of music. The genre my group was assigned to was Alternative. Once we did our research on our genre, learning about artists like Tame Impala, Cold play, ect, we concluded that this style of music was mainly targeted to young adults and teens which meant colorful and bright posters and videos would be the most ideal to promote this style of music.

After we did our research on our genre, we were presented with 4 songs per group that correlated with the genre we had previously researched. We were to pick one song, then create an artist, music video, and market it using all the tactics we had researched.

 My groups song choice was, "Night Running by, Cage the Elephant and Beck". For our planning process, we created a schedule that organized our goals most efficiently, aid us and our process of making the music video.

One marketing strategy we will be using is social media. Our research showed us, if we would like to reach younger audiences we would have to create short videos online to keep up with those that have shorter attention spans. When you utilize social media it also creates a connection between the fans and the artist.